More than 1 million people a day have been viewing Air New Zealand’s Hobbit inspired safety video.
Air New Zealand General Manager Marketing and Communications Mike Tod says 'An Unexpected Briefing' has received more than 9 million online views in just eight days.
Air New Zealand will invest significantly in Hobbit movie related marketing efforts in Australia, Asia, the United States and Europe to attract more tourists to New Zealand. The airline is also working with Tourism New Zealand on a range of initiatives, including helping to bring a large contingent of journalists to experience Middle-earth.
Source: Air New Zealand
http://www.youtube.com/airnewzealand
No comments:
Post a Comment