Finnair and the Finnish design house Marimekko are teaming up to enhance the air travel experience with a new design partnership. From spring 2013 all Finnair aircraft will feature a Marimekko for Finnair collection of textiles and tableware, featuring Marimekko's classic patterns. The Marimekko for Finnair collection is specially designed to add a light and fresh visual and tactile dimension to the onboard experience, while lightening the airline's carbon footprint as well.
Two of Finnair's long-haul aircraft will also wear livery based on Marimekko designs.
An Airbus A340 featuring Maija Isola's iconic Unikko floral print from 1964 is already operating between Helsinki and Finnair's Asian destinations, and it will be followed by another aircraft in Marimekko livery in spring 2013.
"Finnair has a strong design heritage, and this cooperation brings our design thinking to a new level," says Mika Vehviläinen, Finnair CEO.
"Our goal is to become a design airline, and bring our customers unique experiences for all five senses.
Cooperation with Marimekko is an important step towards this target. Finnair aircraft will become roving ambassadors of timeless Finnish design and creativity, giving our customers a special experience when they fly with us."
During the three-year collaboration, an exclusive selection of Marimekko design products are also available for Finnair customers in in-flight sales and the Finnair Plus Shop.
About Finnair
Finnair is specialised in fast connections between Europe and Asia via Helsinki . The airline carries more than eight million passengers annually and connects 11 cities in Asia with more than 50 destinations in Europe .
Finnair, a pioneer in sustainable flying, operates a young, modern fleet and is the first airline ever to place in the worldwide Carbon Disclosure Project's Leadership Index.
The only Nordic carrier with a 4-star Skytrax ranking, Finnair has also won the World Airline Award for Best Airline Northern Europe for the past three years running.
Finnair is a member of the oneworld alliance.
SOURCE: Finnair
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